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Procter & Gamble Assigns Publicis Media To Manage Consolidated UK Media Account

May 23, 2017: 12:00 AM EST
Procter & Gamble awarded its consolidated media planning, scheduling, and buying account in the UK and Ireland to Publicis Media. Valued at more than ₤200 million, the account used to be managed by Starcom Mediavest and later divided between Starcom and Mediavest Spark following Publicis' reorganization in 2016. P&G's reorganization of its advertising and marketing strategies is part of the consumer goods giant's efforts to reduce agency spending by $2 billion during the next five years.
Jennifer Faull, "P&G unites UK media business under Publicis", The Drum, May 23, 2017, © Carnyx Group Ltd
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