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Procter & Gamble Enlists Actor Ty Burrell For Parody TV Ads For Gain Laundry Detergent Brand

June 9, 2016: 12:00 AM EST
Procter & Gamble Co. introduced several new TV advertisements that make fun of other TV commercials. Featuring TV actor Ty Burrell, the ads at first glance seem like cologne commercials but are actually created to promote the company's Gain brand of laundry detergents. Created by Leo Burnett Toronto, the Burrell ads will be included in all of P&G's marketing platforms.
Barrett J. Brunsman, "P&G’s new commercials spoof other ads with over-the-top performances by Phil from ‘Modern Family’", bizjournals.com, June 09, 2016, © American City Business Journals
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