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Procter & Gamble Launches 2016 Mother's Day Video Campaign For Ariel Laundry Detergent Brand In Southeast Asia

May 9, 2016: 12:00 AM EST
Procter & Gamble launched a Mother’s Day video campaign for its Ariel/Dynamo brand of laundry detergents in Southeast Asia. Created by Saatchi & Saatchi Singapore, the video is running in Singapore, Malaysia, Vietnam, and Philippines, where it aims to remind consumers to appreciate their mothers. P&G is still to launch globally a campaign first launched in India aimed at encouraging men to share in doing housework.
"Love notes: Ariel SEA mum's-day story is sweet, but also limited", Campaign Asia , May 09, 2016, © Haymarket Media Ltd.
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