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Procter & Gamble Launches Campaign For Rebranded Mr. Clean Line Of Cleaning Products

June 30, 2016: 12:00 AM EST
Procter & Gamble launched a marketing campaign for its Mr. Clean brand of household cleaning products. Featuring an upgraded version of the old jingle, the campaign highlights the long history of the brand, which was launched in 1959. While the original Mr. Clean character was a man with muscular build and bald head in a white shirt, the modern version plays guitar and gives high fives to people around him. According to the company, the rebranding efforts started under P&G’s chief brand officer Marc Pritchard.
Nina Lentini, "P&G Revamps Mr. Clean For A New Generation", MediaPost, June 30, 2016, © MediaPost Communications
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