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Procter & Gamble Names Omnicom Group Media Agency For North America Market

December 7, 2015: 12:00 AM EST
Procter & Gamble awarded the bulk of its media-buying and planning account in North America to Omnicom Group. Marking one of the biggest media reviews of 2015, the deal will see Omnicom’s Omnicom Media Group handling media planning and buying tasks for most of the company’s product categories. Dentsu Aegis Network’s Carat, one of P&G’s current media agencies, will handle the rest of the product categories.
Nathalie Tadena and Suzanne Vranica, "Omnicom Wins Bulk of P&G’s North America Media Buying and Planning", The Wall Street Journal, December 07, 2015, © Dow Jones & Company, Inc
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