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Pure & Mine Offers D2C Personalized Hair Care Based On Customer Preferences

November 29, 2018: 12:00 AM EST

Pure & Mine is a new direct-to-consumer e-commerce hair care brand offering personalized products matching the customer’s preferences based on answers to survey questions on, for example, hair texture, scalp type, hair benefit goals and fragrance choice. The customer also types the name that is added to the label. The brand has chosen this approach to personalization rather than on genetic or lifestyle factors. It offers a product bundle that includes shampoo, conditioner, and body wash.[Image Credit: © Pure & Mine]
Deanna Utroske, "Pure & Mine bets on consumer preference to blend personalized hair care", CosmeticsDesign.com , November 29, 2018, © William Reed Business Media Ltd
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