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Rexona Launches Interactive Social Campaign In Malaysia

July 15, 2016: 12:00 AM EST
Rexona launched the “Rexona FreshMoves” social media campaign in Malaysia. Created in partnership with agency MullenLowe Malaysia, the campaign aims to provide local youth a chance to experience interactive brand experience in the real world. Also, the campaign features local celebrities and social media influencers, including Scha Alyahya and hip-hop artist SonaOne.
"Rexona gets Malaysian influencers moving for latest campaign", Marketing-Interactive.com, July 15, 2016, © Lighthouse Independent Media Pte Ltd.
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