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Sales Boost From All-Day Breakfasts At McDonald’s May Have Been Only Temporary

January 24, 2017: 12:00 AM EST
As same-store sales at McDonald’s sag, some observers conclude that all-day breakfasts are losing their drawing power, at least in the U.S. Earnings beat Wall Street estimates last quarter, but sales fell 1.3 percent. Does the giant fast-food company have an ace up its sleeve to pull financial performance out of a tailspin? Technology, including touchscreens and mobile ordering, may help. But analysts aren’t sure how long that will take to pay off, especially in the face of a nationwide restaurant slowdown. European financials are brighter: same-store sales ticked upward by 2.7 percent, easily beating analysts’ predictions of a 1.4 percent increase. Profit was $1.44 a share globally in the period, beating predictions by 0.03 percent. [ Image credit: ©  McDonald's ]
Craig Giammona, "McDonald’s All-Day Breakfast Push No Longer Fueling Growth", Bloomberg, January 24, 2017, © Bloomberg L.P.
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