We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Sales Boost From All-Day Breakfasts At McDonald’s May Have Been Only Temporary

January 24, 2017: 12:00 AM EST
As same-store sales at McDonald’s sag, some observers conclude that all-day breakfasts are losing their drawing power, at least in the U.S. Earnings beat Wall Street estimates last quarter, but sales fell 1.3 percent. Does the giant fast-food company have an ace up its sleeve to pull financial performance out of a tailspin? Technology, including touchscreens and mobile ordering, may help. But analysts aren’t sure how long that will take to pay off, especially in the face of a nationwide restaurant slowdown. European financials are brighter: same-store sales ticked upward by 2.7 percent, easily beating analysts’ predictions of a 1.4 percent increase. Profit was $1.44 a share globally in the period, beating predictions by 0.03 percent. [ Image credit: ©  McDonald's ]
Craig Giammona, "McDonald’s All-Day Breakfast Push No Longer Fueling Growth", Bloomberg, January 24, 2017, © Bloomberg L.P.
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Geographies
Worldwide
North America
EMEA
United States of America
Europe
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.