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Signal Toothpaste Brand Launches First Facebook Messenger Campaign

November 7, 2016: 12:00 AM EST
Unilever's toothpaste brand Signal launched “Little Brush Big Brush,” the brand's first Facebook Messenger campaign. Using a 21-day behavioral change program, the campaign aims to help families with children to develop improved toothbrushing habits. Also, the campaign delivers its core message using 21 designed-for-children animated videos featuring animal characters.
Alex Spencer, "Unilever’s Signal Uses Facebook Messenger for 21-day Behaviour Change Campaign", Mobile Marketing, November 07, 2016, © Dot Media
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