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Some Issues Present Themselves Before Marketers Planning To Use Voice Technology In Branding

July 23, 2018: 12:00 AM EST
Brands need to consider several points when developing marketing strategies that use voice technology as a branding tool. First, marketers should choose a voice that “represents” their brand, keeping in mind that tone of voice as the most important feature. Next, marketers should integrate diversity when branding a voice assistant, focusing on the gender of the voice and the data set behind the creation of the assistant. Also, while marketers should work to develop natural-sounding voice assistants, they need to consider whether consumers must be aware that they are talking to a virtual assistant.[Image Credit: © Photo by Piotr Cichosz on Unsplash]
Jennifer Harvey, "Voice Assistants As An Extension Of Your Brand: Three Things Marketers Should Consider", Forbes, July 23, 2018, © Forbes Media LLC
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