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Some Key Global Consumer Trends Marketers Should Be Monitoring

December 29, 2016: 12:00 AM EST
Advertising Age magazine distilled ten key consumer trends for 2017 from data collected by Euromonitor, including increasing urbanization, greater use of digital pay cards, an aging population, greater interest in health and wellness, and more single people. Fifty-five percent of the world’s population now lives in cities, five points higher than in 2007. The median age is now 30.1 years, up from 27.9 in 2007. About 3.5 million people will go online for the first time each week in 2017. Card payments will continue to grow, and should reach 49.1 percent of all payments by 2021 – they are 44.1 percent now. The health and wellness industry was worth $711 billion in 2016, and is expected to continue to grow in 2017, with increasing demand for meat alternatives and dairy milk substitutes. [ Image credit: © Vimeo Inc. ]
E.J. Schultz, "2017 Global Consumer Trends Marketers Need to Know", Advertising Age, December 29, 2016, © Crain Communications
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