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Some Smart Speaker Buyers Ready To Buy Personal Care And Beauty Products Via Voice-Technology Devices, Survey Shows

August 13, 2018: 12:00 AM EST

Among US smart speaker buyers, 39 percent said they are most receptive to shopping for personal care and wellness products using voice commerce, according to a Digitas survey in June 2018 by The Harris Poll. Results of the survey also revealed 38 percent of respondents are willing to buy beauty supplies using the platform. Also, 85 percent of respondents said that sometimes they bought the virtual assistant's most recommended product rather than the brand they initially wanted to buy.[Image Credit: © Photo by Rahul Chakraborty on Unsplash]
Jen King, "How Brand Loyalty Plays Out in Voice Commerce", eMarketer , August 13, 2018, © eMarketer Inc.
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