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Swiffer Launches Campaign Celebrating 18th Anniversary In 2017

March 16, 2017: 12:00 AM EST
Procter & Gamble's household cleaning brand Swiffer launched the “If You've Got A Life, You Gotta Swiffer” campaign to celebrate its 18th anniversary in 2017. Launched in 1999, the brand “reinvented” household cleaning in the US, the company said. As part of the campaign, Swiffer is collaborating with “Dancing with the Stars” celebrity Maksim Chmerkovskiy and “Adulting: How to Become a Grown-up in 468 Easy(ish) Steps” author Kelly Williams Brown.
"Swiffer Celebrates 18 Years as Cleaning Solution for Time-Starved Families", Procter & Gamble, March 16, 2017, © Procter & Gamble
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