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Syoss Offers Zurich Consumers Chance To Experience Carwash-Like Haircare Service

May 9, 2016: 12:00 AM EST
Henkel's Swiss haircare brand Syoss created publicity for itself by putting up a hair-washing facility that looked like a car wash in Zurich's main railway station. Participating consumers had to sit in a chair that was moving through a set of rails, with their washed, dried, and styled in different stages of the facility. Created by Jung von Matt's Limmatt office, the publicity activity ran for two days.
Alexandra Jardine, "Haircare Brand Syoss Sets Up a 'Car Wash' for Hair in Zurich", creativity-online, May 09, 2016, © Crain Communications
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