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Target Launches Haircare Product Range Developed By Celebrity Stylist Kristin Ess

January 11, 2017: 12:00 AM EST
Retailer Target will launch Kristin Ess Hair, a line of haircare products developed by celebrity hairstylist Kristin Ess on January 5, 2017. Featuring 15 products, the range includes styling powder and a reconstructive mask, with prices ranging from $10 to $14. As part of the company's efforts to promote the product launch, Target will launch a related social media campaign.
Faye Brookman, "Target Taps Social Star for Hair-Care Collection", Women’s Wear Daily, January 11, 2017, © Penske Media Corporation
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