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Tide Launches Advertising Campaign Calling On Parents To Keep Tide Pods Safely Away From Kids' Reach

April 20, 2016: 12:00 AM EST
Procter & Gamble’s laundry care brand Tide launched a campaign aimed at helping reduce accidental access of laundry packets by young children. Also, the company is updating the package design of its Tide Pods laundry detergent with a Child-Guard zipper in May 2016. Launching on April 20, 2016, the advertising campaign highlights how accidents in the home can happen in an instant and calls on parents to keep laundry packets safely away from children’s reach.
"Tide® Debuts New Ad Campaign Urging Parents to Keep Tide® Pods™ “Up, Closed and Safe” and Redesigns Tide Pods Package with a New Child-Guard™ Zipper", Procter & Gamble, April 20, 2016, © Procter & Gamble
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