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Virtual Assistants Compete With Each Other For Right To Shape Customer Experience

August 14, 2018: 12:00 AM EST
Today's competition among virtual voice assistants represents a “strategic” battle for customer experience expected to determine the course of consumer marketing in the future. As industries move to adopt virtual assistants, brands need to fully understand how accepting assistant technology truly affects consumers in order to implement required improvements that drive customer experience for the long term. Challenges faced by brands include accurate voice recognition and providing consumers full autonomy over their customer experience.[Image Credit: © Andres Urena on Unsplash]
Keith LaFerriere, "3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From Competitors", Adweek, August 14, 2018, © Adweek
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