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Voice Assistants Used by 20% Of EU Consumers, Set To Grow Strongly

June 4, 2018: 12:00 AM EST
Mastercard Inc. reports that one in five customers in the European Union used voice aides such as Amazon.com Inc.’s Alexa and similar chatbots. Conversational commerce is expected to rise strongly and Mastercard projects that by 2022 it will make up 6 percent ($40 billion) of all online expenditure in the US. Additional research says that 16 percent of EU residents made payments using voice assistants and 7 percent performed banking using the same technology. Voice-powered commerce poses an additional threat to physical stores that are already struggling because of online shopping. But for consumers, voice provides an opportunity for “faster, easier, and more convenient [shopping] experiences,” said Ann Cairns, vice chairman of payments company Mastercard. [Image Credit: © Andres Urena]
Joe Mayes, "Voice Aides Like Alexa Used by 20% of EU Shoppers, Survey Says", Bloomberg, June 04, 2018, © Bloomberg LP
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