Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Voice Faces Significant Barriers As A Marketing And Shopping Tool

June 14, 2018: 12:00 AM EST
Drum Agency chief strategy officer, Dave Randolph, is skeptical virtual assistants will quickly have a massive impact on shopping. He claims technology, notably AI and bandwidth, are too inadequate for consumers to meaningfully interact with voice-activated devices. He also points out that many of the worries raised about voice-shopping – loss of visual cues, ability of Amazon to promote its own products, importance of ratings – are all factors already faced online. He suggests that marketers do not need to ‘fully dive in’ until voice technology advances greatly, becomes more ubiquitous and offers much more significant benefits to consumers.[Image Credit: © Thomas Kolnowski]
David Randolph, "Why voice isn't poised to take over the marketing world — yet", Marketing Dive, June 14, 2018, © Industry Dive
Domains
MARKETING INSIGHT
Case Studies & Best Practice
Online
Trends
Geographies
Worldwide
North America
United States of America
Categories
Companies
Companies, Organizations
Market News
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.