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Voice Technology Forces Brands To Think Outside-The-Box Marketing

July 25, 2018: 12:00 AM EST
Businesses need to consider a number of issues when planning to use voice technology as a marketing tool. As a growing number of consumers use voice assistants, smart speakers, and other voice technology-enabled devices, marketers are becoming more interested in voice technology as a way of reaching customers. According to eMarketer's report, “Marketing Beyond the Screen: Using Voice Technology to Boost Brand Engagement,” brands need to adopt a different approach to designing campaigns using voice first. First, voice technology forces marketers to create interactions without the use of screens or keyboards. Also, marketers cannot buy sponsored ads or keywords yet to enhance their brands' search results ranking.[Image Credit: © eMarketer inc.]
Victoria Petrock , "Voice Control Forces Marketers to Think Differently", eMarketer, July 25, 2018, © eMarketer Inc.
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