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YSL Beauty Launches Campaign To Promote Mon Paris Women's Scent

June 28, 2016: 12:00 AM EST
YSL Beauty launched a marketing campaign to promote its new Mon Paris women’s scent. Highlighting the French capital as a city for lovers, the campaign invites consumers to fall in love. As part of the campaign, the company created a 360-degree video highlighting a race through the city. Developed by master perfumers Olivier Cresp, Dora Baghriche, and Harry Fremont, Mon Paris is their interpretation of a traditional chypre, with the note structure turned upside down. According to the brand, the scent has a first impression of accords of bergamot, raspberry, and strawberry, with a note of pear. Photographer Billy Kidd shot pictures of the couple appearing on the advertising video for the campaign’s print edition.
Sarah Jones, "YSL Beauty dares consumers to fall head over heels in love", Luxury Daily, June 28, 2016, © Napean LLC
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